Arts Ablaze provides regional and local art workers in conjunction with regional arts organisations, artists and peak bodies three days of professional and sector development opportunities followed by two days of participation and presentation to the general public.
This provides the Queensland arts sector with a much needed opportunity to network, exchange ideas, develop skills and foster collaboration.
Tone Professional, Fresh, Creative, Inclusive
Target Audience Artists, Regional Arts Organisation, Public Venue Operators
Single-minded proposition Regional arts on fire with creativity
Idea: Adding dimension / The degree to which something extends / Literal art dimension / Skill set / Networking / Creativity through collaboration
Result The branding of Arts Ablaze evokes a clean, professional, creative, inclusive approach. The logo at first glance may not reveal the wee quirk of positive and negative space at play but on closer examination allows the viewer into the relationship between type, dimension and legibility.
The see-through aspect of the logotype allows the brand to display a variety of art disciplines working together (insync) within the one package.
Pictured are primary and secondary logos, together with brand applications.
St James College 150 Years
The St James College book is a 356pp hard cover book with gold foil, five colour dust-jacket and duotone internal pages.
The brief was to design a history of the school over the last 150 years from content supplied by author Ian McDonald. The theme that threaded through the narrative was the spirit of the school, from establishment stages right through to present day.
The image on the dust jacket reflects that sense of school spirit at the Valley Pool in the late 1930s. Internal images compliment content and take the reader through the school’s unique ethos.
Overview A seasonal booklet that absorbs annual Scenic Rim Regional Council cultural program, world of fun program, be healthy and active program, libraries program and divides it into four by seasonal programs that are distributed in print to every household in the Scenic Rim.
Tone Friendly, open, family, connected, accessible
Target Audience Scenic Rim families, residents all age groups
Single-minded proposition Programs for everyone
Idea: Join in The idea in making a connection between the existing brands of Culture, Active & Healthy and Libraries was to use language that is friendly and inviting. As a result the phrase Join in was utilised – literally meaning to become involved in an activity with other people e.g. Join in Active & Healthy, Join in Libraries etc – Inviting the viewer to participate.
On looking to simplify and to create a more playful, engaging phrase, the word ‘in’ was removed. By changing the typeface and italicising and underlining the last two letters of the word ‘Join’, the word becomes the phrase Join in.
The coloured underline reflects the colour used in the publication (and online in due course) to help identify and separate the three programs, while still maintainin brand consistency. If describing a number of differing events the underline would remain black.
Stock is 150gsm Grange Offset cover, saddle stitched with 110gsm Grange Offset internals.
Flight Centre Publications
Flight Centre Travel Group own a number of brands. My role at Flight Centre was to create publications from inception to print-ready for brands such as Escape Travel and Student Flights. The images shown are a cross section of these publications.
Also featured is the 200pp Leisure Brand Book which highlights Flight Centre's leisure brands such as Travel Associates, Cruiseabout, Escape Travel and Student Flights. The publication outlines each brand's target audience, USP, overall performance, and marketing campaign collateral including digital, print publications, retail fit-out, OOH and TVCs.
Designworks College of Design
When I commenced my role at Designworks I was asked to rebrand the college. My idea was based on the ethos of craftsmanship where students would take absolute pride in the work they produced.
Pictured (along with rebrand rollout) is the old logo and the new logo. The new logo incorporates customised shared strokes between the 'N' of 'DESIGN' and the 'W' of 'WORKS' representing student and trainer working side by side. The typeface Akzidenz Grotesk originally designed in 1896 pays homage to a time of absolute craftsmanship.
The two slashes from the logo are used as a support graphic on a number of brand elements.
Images shown include triplex letterpressed business cards, website, hand-stiched course guide, wiro bound student visual diary, envelopes and t-shirt.
Collective Digest app
Collective Digest is an app I designed and developed for Designworks College of Design.
The interactive app includes selected features and videos from the past six issues from Collective Magazine and is now available for free on the App Store for iPad here.
BRIEF: The Southport Surf Life Saving Club required external and internal wall graphics for their restaurant and bar to be designed to reflect the historic nature of the club and its involvement with the Main Beach area. Images included the original Jubilee Bridge opened in 1925, recreation snaps at the beach and park from circa 1930s and beyond.
IDEA: My idea was to incorporate a mix of surf club members and beach goers on the external walls to reflect the relationship between the volunteers and public. It was important to utilse aussie colloquialisms to engage and inspire a sense of the club's culture and personality with the punters who love a day at the beach.
The interior walls focus on the club's successes in both competition and beach patrols.
Students of Design 2 Book
Students of Design2 is a limited-run, 128pp hardcover, full-colour book that I coordinated, art directed, designed and published through Designworks College of Design.
The book profiles internationally acclaimed designers critiquing case studies from our graduating Diploma of Graphic Design class of August 2014 at Designworks.
One colour A5 letterpress invitation I did for our graduating students portrfolio night and official launch of Collective issue two. Deboss effect achieved by a blind impression on the reverse side. Printed by our inhouse letterpress facility on K.W. Doggett's Keaykolour stock.
Collective issue six
Collective magazine is a quarterly publication that I design and art direct for Designworks College of Design. The magazine is distributed to a number of design studios throughout Australia. The magazine is also available at selected locations in south-east Queensland including the Queensland State Library.
Students of Design1 is a limited-run, 96pp hardcover, full-colour book that I art directed and designed for Designworks College of Design. Content was drawn from our college produced magazine Collective. Shown are selected photos and print-ready spreads.
Students of Design1 was crafted entirely in Queensland, mixing sophisticated printing technologies with traditional hand book-binding methods.Printed on a state-of-the-art Indigo digital press, the hardcover edition was then hand section sewn and bound by students and staff of Designworks.
You can watch the process of the book from design to completion here.
Collective issue five
Collective magazine is a quarterly publication that I design and art direct for Designworks College of Design. These images are a selection of spreads from Issue Five (the DIGITAL issue) featuring Breeder, Guvnor, Kenny Smith, SouthSouthWest and Brodie Simpson (Student Profile).
I was invited to design a skateboard deck for a cancer fund raiser in my home town on the Gold Coast.
People with cancer PUSH through so much pain, both mentally and physically, hence the analogy with skateboarding, I imagine having cancer is like trying to PUSH a skateboard with great big spikes through it.
Process was to develop a typeface made up of dots, I used Stag typeface as a basis and adapted to allow for holes to be drilled through the deck at a slightly less circumference to the three inch nails that would be hammered into the deck. The board was then sold at auction with proceeds going to the Cancer Council.