The St James College book is a 356pp hard cover book with gold foil, five colour dust-jacket and duotone internal pages.
The brief was to design a history of the school over the last 150 years from content supplied by author Ian McDonald. The theme that threaded through the narrative was the spirit of the school, from establishment stages right through to present day.
The image on the dust jacket reflects that sense of school spirit at the Valley Pool in the late 1930s. Internal images compliment content and take the reader through the school’s unique ethos.
Flight Centre Publications
Flight Centre Travel Group own a number of brands. My role at Flight Centre was to create publications from inception to print-ready for brands such as Escape Travel and Student Flights. The images shown are a cross section of these publications.
Also featured is the 200pp Leisure Brand Book which highlights Flight Centre's leisure brands such as Travel Associates, Cruiseabout, Escape Travel and Student Flights. The publication outlines each brand's target audience, USP, overall performance, and marketing campaign collateral including digital, print publications, retail fit-out, OOH and TVCs.
While working freelance for Little Big Design (LBD), I was asked to come up with a concept to re-brand the design company. The name ‘Little Big Design’ could not be altered, yet there was no clear meaning for the name. LBD, only a small studio, offered a wide range of services to their target audience, primarily consisting of education and start-ups.
Looking at the words ‘little big’ to me simply meant ‘projection’ – from little to big. Projection can be interpreted as ‘the promotion of someone or something in a particular way.’ That coupled with the word ‘design’ – creating clarity from chaos – gave the company meaning to their inherited past. Littlebigdesign is pronounced as a statement, rather than three separate words – little–big–design.
What was unique to LBD was their eclectic mix of experience and approach to projects – everyone in the studio was included in the design process of each project regardless of experience. This approach gave a fresh perception to the work. Great design is perception. Perception is defined as “a way of regarding, understanding, or interpreting something; a mental impression.” Why is perception so important to the business of design? Because great design requires creativity and imagination, and creativity and imagination begin with perception e.g. the experience of how we see.
The rebrand of Littlebigdesign evokes a professional, friendly, memorable approach. The logo’s ‘glass half-full’ perception may not be obvious at first glance but once solved by the viewer will hopefully raise a smile and reinforce Littlebigdesign as a studio that creates idea-driven, memorable design.
Included are logo types, colours, services, stationery and direct mail piece concept.
Designworks College of Design
When I commenced my role at Designworks I was asked to rebrand the college. My idea was based on the ethos of craftsmanship where students would take absolute pride in the work they produced.
Pictured (along with rebrand rollout) is the old logo and the new logo. The new logo incorporates customised shared strokes between the 'N' of 'DESIGN' and the 'W' of 'WORKS' representing student and trainer working side by side. The typeface Akzidenz Grotesk originally designed in 1896 pays homage to a time of absolute craftsmanship.
The two slashes from the logo are used as a support graphic on a number of brand elements.
Images shown include triplex letterpressed business cards, website, hand-stiched course guide, wiro bound student visual diary, envelopes and t-shirt.
Collective Digest app
Collective Digest is an app I designed and developed for Designworks College of Design.
The interactive app includes selected features and videos from the past six issues from Collective Magazine and is now available for free on the App Store for iPad here.
BRIEF: The Southport Surf Life Saving Club required external and internal wall graphics for their restaurant and bar to be designed to reflect the historic nature of the club and its involvement with the Main Beach area. Images included the original Jubilee Bridge opened in 1925, recreation snaps at the beach and park from circa 1930s and beyond.
IDEA: My idea was to incorporate a mix of surf club members and beach goers on the external walls to reflect the relationship between the volunteers and public. It was important to utilse aussie colloquialisms to engage and inspire a sense of the club's culture and personality with the punters who love a day at the beach.
The interior walls focus on the club's successes in both competition and beach patrols.
Students of Design 2 Book
Students of Design2 is a limited-run, 128pp hardcover, full-colour book that I coordinated, art directed, designed and published through Designworks College of Design.
The book profiles internationally acclaimed designers critiquing case studies from our graduating Diploma of Graphic Design class of August 2014 at Designworks.
One colour A5 letterpress invitation I did for our graduating students portrfolio night and official launch of Collective issue two. Deboss effect achieved by a blind impression on the reverse side. Printed by our inhouse letterpress facility on K.W. Doggett's Keaykolour stock.
Collective issue six
Collective magazine is a quarterly publication that I design and art direct for Designworks College of Design. The magazine is distributed to a number of design studios throughout Australia. The magazine is also available at selected locations in south-east Queensland including the Queensland State Library.
Students of Design1 is a limited-run, 96pp hardcover, full-colour book that I art directed and designed for Designworks College of Design. Content was drawn from our college produced magazine Collective. Shown are selected photos and print-ready spreads.
Students of Design1 was crafted entirely in Queensland, mixing sophisticated printing technologies with traditional hand book-binding methods.Printed on a state-of-the-art Indigo digital press, the hardcover edition was then hand section sewn and bound by students and staff of Designworks.
You can watch the process of the book from design to completion here.
Collective issue five
Collective magazine is a quarterly publication that I design and art direct for Designworks College of Design. These images are a selection of spreads from Issue Five (the DIGITAL issue) featuring Breeder, Guvnor, Kenny Smith, SouthSouthWest and Brodie Simpson (Student Profile).
I was invited to design a skateboard deck for a cancer fund raiser in my home town on the Gold Coast.
People with cancer PUSH through so much pain, both mentally and physically, hence the analogy with skateboarding, I imagine having cancer is like trying to PUSH a skateboard with great big spikes through it.
Process was to develop a typeface made up of dots, I used Stag typeface as a basis and adapted to allow for holes to be drilled through the deck at a slightly less circumference to the three inch nails that would be hammered into the deck. The board was then sold at auction with proceeds going to the Cancer Council.